strategy

March 30, 2018

Thinking about a strategy. When i first started as composer and audio-producer for my indie label HSM (Harp and Soul Music) i happened to be one of the firts harpists on YouTube in Europe. And i was an early adapter of the internet / website - later on social media .. nowadays it is common to use multi-media and even more and more harpists have become composers - so i am not on my own anymore - this used to be luxury position and now i have to be - need to be allert again and to become a trendsetter instead of a trend follower ... i am not a following kind of person so i tend to do the opposite of what my competitors are doing currently .. 

Sso i wrote an
artist statement to become aware of what my vision and mission is as a composer / producer ..  and i am working on new concepts that are in the making - i have defined my target audience, my sales/marketing team will set up contact for me to proceed on .. hopefully fruitful collabs will follow ! 

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